Sundance Catalog: 15 Years of Styling & Collaboration
For over 15 years, I contributed to the visual language of Sundance Catalog, a national publication celebrated for its distinct, artist-driven point of view. During this long-term collaboration, I was instrumental in shaping the visual identity of the brand, styling everything from apparel and home goods to intricate jewelry layouts for both the main catalog and the standalone jewelry publication.
My work at Sundance was defined by a "layered" aesthetic—a curated, maximalist approach that prioritized texture, storytelling, and warmth over a sterile, clean look. Whether arranging a cozy living room vignette or styling a complex jewelry composition, I focused on creating depth and emotional resonance.
Beyond the printed page, I translated this aesthetic into physical spaces, helping to style and launch retail stores across the country. I also consulted on the seasonal visual direction for brick-and-mortar locations, ensuring the in-store experience matched the catalog's artistic narrative. Working as part of a collaborative team of stylists, I learned the power of collective creativity, helping to produce imagery that connected with a national audience for over a decade.